Senior Brand & Marketing Manager
Trade · Sydney NSW, Australia · Full-Time · Discussed at interview
Here is an exciting chance to help introduce a new premium automotive brand to Australia! The company is looking for a commercially focused Senior Marketing Manager who can take a global brand proposition and turn it into a strong, distinctive presence in the Australian market.
You will team up with senior leadership on market-entry strategies, launch programs and integrated customer campaigns that link brand ambition to measurable commercial results. Your work will cover the full marketing journey, from new vehicle and technology launches to digital engagement, retail experiences and customer lifecycle programs.
If you have marketing experience from the Philippines, the Middle East or anywhere else and you enjoy owning both strategy and delivery in a growing business, this could be a great fit.
Key Responsibilities
- Lead the way in shaping and rolling out the brand's marketing strategy for Australia
- Prepare yearly marketing plans focused on growing the brand, winning new customers and lifting commercial performance
- Plan and manage launches for the brand, its vehicles, model variants and any new propositions, working with PR and communications teams to support each launch and build the brand's reputation
- Run integrated campaigns across digital, social, media, CRM, content, experiential and retail channels
- Take the global brand direction and turn it into marketing activity that makes sense for Australian customers
- Grow brand awareness, market consideration and customer demand
- Design customer programs covering acquisition, engagement, conversion and retention, guided by market research, customer insights and competitor intelligence
- Look after media strategy, channel planning and how campaigns perform
- Organise premium events, partnerships, sponsorships and customer activations
- Develop dealer and retail marketing that supports sales results and keeps the brand consistent, partnering with sales, product, aftersales, customer experience and network teams
- Oversee creative, media, digital and specialist agencies, giving them clear briefs, timelines, deliverables and performance expectations
- Handle marketing budgets and make sure resources are put to good use
- Track campaign results, report performance to senior leadership and find ways to improve customer engagement, campaign effectiveness and return on investment
- Set up practical marketing processes, frameworks and reporting structures, and help the marketing function grow as the business expands
Requirements & Eligibility
- Strong senior-level experience in brand, product, integrated or strategic marketing, with a proven record of successful multi-channel campaigns
- Experience in automotive or another premium, luxury or high-consideration consumer category; experience in technology, travel, financial services, premium consumer goods or related industries will also be considered
- A strong understanding of the Australian consumer and the competitive marketplace
- Experience supporting a new brand, product, market entry or major commercial launch is advantageous
- Solid know-how in brand development, digital marketing, CRM, media, content and experiential marketing
- Able to link long-term brand strategy with short-term commercial goals, and to adapt global or regional marketing strategies for local markets
- Strong financial and commercial understanding, including hands-on management of marketing budgets
- Proven ability to manage agencies, suppliers and external partners
- Excellent communication, presentation and stakeholder-management skills, plus the ability to influence senior stakeholders and work well across multiple functions
- Strong organisational and project management skills
- At ease in a fast-moving workplace where processes and priorities keep evolving
- A proactive, commercially minded and highly accountable way of working
- A relevant tertiary qualification in Marketing, Business, Communications or a related field
- Australian work rights or eligibility for employer-sponsored employment, together with the ability and willingness to work within the nominated Australian state
- Sponsorship is available for a suitably qualified candidate
Apply: Apply by email · WhatsApp
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